Sent to the most violent battlefield in Iraq, Jocko Willink and Leif Babin’s SEAL task unit faced a seemingly impossible mission: help U.S. forces secure Ramadi, a city deemed “all but lost.” In gripping firsthand accounts of heroism, tragic loss, and hard-won victories in SEAL Team Three’s Task Unit Bruiser, they learned that leadership―at every level―is the most important factor in whether a team succeeds or fails.Willink and Babin returned home from deployment and instituted SEAL leadership training that helped forge the next generation of SEAL leaders. After departing the SEAL Teams, they launched Echelon Front, a company that teaches these same leadership principles to businesses and organizations. From promising startups to Fortune 500 companies, Babin and Willink have helped scores of clients across a broad range of industries build their own high-performance teams and dominate their battlefields.
Now, detailing the mind-set and principles that enable SEAL units to accomplish the most difficult missions in combat, Extreme Ownership shows how to apply them to any team, family or organization. Each chapter focuses on a specific topic such as Cover and Move, Decentralized Command, and Leading Up the Chain, explaining what they are, why they are important, and how to implement them in any leadership environment.
A compelling narrative with powerful instruction and direct application, Extreme Ownership is free to download revolutionizes business management and challenges leaders everywhere to fulfill their ultimate purpose: lead and win.
continued: "The new leader of Boat Crew Six focused his team on the mission. Rather than tolerate their bickering and infighting, he pulled the team together and focused their collective efforts on the single specific goal of winning the race. He established a new and higher standard of performance and accepted nothing less from the men in his boat crew."
"Why do you think Boat Crew Two, which had lost its strong leader, continued to perform well, even with the far less capable leader from Boat Crew Six?" asked another department leader.
"Extreme Ownership—good leadership—is contagious," I answered. "Boat Crew Two's original leader had instilled a culture of Extreme Ownership, of winning and how to win, in every individual. Boat Crew Two had developed into a solid team of high-performing individuals. Each member demanded the highest performance from the others. Repetitive exceptional performance became a habit. Each individual knew what they needed to do to win and did it. They no longer needed explicit direction from a leader. As a result, Boat Crew Two continued to outperform virtually every other boat crew and vied with Boat Crew Six for first place in nearly every race."
Product details Extreme Ownership book
Hardcover: 320 pages
Publisher: St. Martin's Press; First Edition edition (October 20, 2015)
Language: English
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